Put hurdle image in here and cite. Rename "hurdles" to appropriate title.

Awareness

• getting people to actually look into our product…we talked briefly about this…that we need to advertise to novice users…go to them
• going viral…get people to share the app…give rewards for recruitment
• advanced users are the ones that recruit (mentoring)
• allow for relationships in general

Interested

users realize they need our app

Sign-up

• links via social media
• show some sort of benefit (talk in generalities…get cheaper, better car maintenance…you will know your mechanic, and your mechanic will know you)
• require sponsor or mentor?

First time use

• granular…the user is NOT OVERWHELMED or intimidated
• tone of language is very friendly and welcoming
• language (jargon) is explained in very clear terms

Return visits

(results from first time use because system “returns” a visit for you through push notifications)

• PROMPTS (we’re not relying on the flaky user base we have known as college students to come to us)
• advanced users need a tool that’s actually useful (fuel economy)

Regular use

the tool actually proves useful (maybe one genre of promt would be to communicate milestones (looks like you just got to 25,000,000 miles…that’s a lot! grats!) and the benefits that using AutoMindr has produced)

Emotional attachment

• having a second nature
• showing progress…what we’ve done to help them from the lowly novice to who they are now
• for advanced users--’personal bests’ (I got my car to 1,000,000,000 miles!!)

Passionate use

• having friends
• empowerment
• open questions
• further research